Stationery Policy
SUNY Downstate Medical Center
Background
A standard stationery format helps SUNY Downstate project an identifiable and consistent graphic image on letterhead and on business cards.
The standard format increases Print Shop productivity by enabling the department to eliminate short print runs of customized stationery and freeing the department to produce other important materials.
The standard format decreases paper cost and waste by producing stationery that can be used by groups of people rather than a single individual.
Policy
1. The SUNY Downstate Medical Center graphic standards include such features as the use of the Center logo, the name of the institution, paper stock, ink color, and typeface. All letterhead and stationery must conform to these standards regardless of funding source and regardless of whether an outside vendor is selected to produce the material.
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(paper stock: classic crest white)
(ink color: PMS 285)
(tint: 50%)
2. Only Center departments and major divisions or offices may have letterhead with the name of their unit imprinted on it. The following positions may, at the discretion of the incumbent, have stationery imprinted with their title or titles: President; Vice President; Deputy, Associate, and Assistant Executive Director of University Hospital; Deans; Distinguished Professors; and Deputy, Associate, or Assistant Vice President.
3. Only Deans, Department Chairpersons, and Division Chiefs may, upon request, have their names included on the letterhead along with their title or titles. The other features of the letterhead must conform to the institutional standard.
4. The Director of Institutional Advancement must expressly authorize the use of logos by campus-affiliated organizations or any design features deviating from SUNY Downstate’s graphic standards used by a department to market integrated services or, in his or her discretion, any other purpose which would further the mission of Downstate.
5. All faculty and personnel at or above the level of director may order personalized note and memo pads provided the design conforms to an institutional standard and funding is available.
Ellen Watson
Interim Director
Institutional Advancement
x 1176
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